Грубое знакомство и шутки в компании

What does “себе помоги” mean in Russian?

Russian gen-z banter has a sharp comeback ready for an unwanted offer of help: «Себе помоги» (“help yourself instead”). The phrase reads as cool, mildly hostile, and very online. It pairs naturally with чел, the contemporary Russian clipping of человек (“person”) used the way English uses “dude” or “man”: Чел, не приглядывайся! (“dude, don’t stare!”).

This clip is a café scene where a group of friends turns down a stranger with this exact pair, then breaks into a hype routine using Сердце! (“heart!”) as a streamer-style exclamation. The whole exchange is a snapshot of contemporary Russian internet-flavored speech.